Your water has a dirty secret. We're here to spill it.

Every time you shower, heavy minerals, metals and other impurities sneak into your routine and wreak havoc on your hair and skin.

Minerals
Found in rocks and soil that causes water hardness and limescale.
  • Calcium
  • Magnesium
Disinfectants
Used to disinfect water, and ensures that it's free from harmful bacteria.
  • Chlorine
  • Chloramine
Contaminants
Impurities from water treatment process, aging infrastructure, and environmental pollution.
  • Pesticides
  • Fluoride
  • Microplastics
  • Nitrates
  • Pharmaceuticals
  • Trihalomethanes (THMs)
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Let's Talk Science

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With hard water, it's a daily battle against elements we can't even see!

How Hard Water Affects Hair?

Hair Water Impact Comparison
Hard water minerals like calcium & magnesium penetrate the hair & crystallize as it dries, this causes crispy feeling hair prone to breakage. Hard water hampers the lathering and cleaning capabilities of your shampoo and soap, leading to chemical buildup which eventually causes hairfall. You end up using excessive shampoo to achieve the same level of cleanliness and also expose your skin to increased chemical residues.